Instead of focusing exclusively on publishing content, develop your blog into an interactive online community. Encourage your audience to post feedback and comments, interact with each other, share their ideas, and enhance your content by adding their own information.
Be sure to incorporate a "Share" button into each of your blog entries. Make it very easy for readers to share your content via email, Facebook, Google+, Twitter or LinkedIn. Virtually all the popular blogging platforms offer a widget that makes it easy to integrate a "Share" button into your blog. Doing this can help you build your audience through virtual word-of-mouth.